The platform is rolling out a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This move comes as the company disclosed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread release. This development coincides with a rise in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising channels on another major platform exclusively feature AI-generated videos. A considerable share of this material is classified as “AI slop”, a term for inferior, mass-produced content that is typically illogical or surreal.
Our research shows that many people like content made with AI tools, from AI artwork to science explainers, and we intend to give people the option to increase or decrease of that, according to their own choices,” stated a platform representative.
Volume and Proportions
The service disclosed that there are presently 1.3bn videos on its app tagged as made with AI. Overall, over 100 m videos are uploaded to the platform daily, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the amount of artificial media they see by opening the content preference feature in the app and picking AI-made media. Further subjects that are already be controlled under the tool encompass current affairs, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige users to label “realistic” AI-made content, and it prohibits malicious AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the platform will now attach an AI-generated watermark to content made using its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This action is aimed to stop users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is additionally establishing a two million dollar awareness program for professionals and groups to create educational content about using AI responsibly. This project will benefit non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, following debate over proposals to lay off hundreds of safety staff in the United Kingdom. The company is planning to reduce hundreds of positions in its user protection department in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most harmful content prior to it has to be seen by humans. The platform announced a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its AI tools.
It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
