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Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic success in Formula 1

Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – following McLaren were valued at £3.5 billion in an adjustment to ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, plans to divest a shareholding approximately 5%.

Wolff, aged 53 would stay on as team principal and CEO if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and industrial group Ineos, who each also own a third of the enterprise.

An official representative stated: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unchanged, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

This arrangement would represent a significant increase in value of the Mercedes team after Ineos bought its share for £208 million in 2022.

The rise demonstrates the expansion in valuations of F1 teams recently due to the growing popularity of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released last summer and earned over $630m (£458 million) at the box office.

The film represents the actor's top-grossing film and the most successful sports movie ever released.

Present Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Written by

Jorge Henderson

A tech strategist with over a decade of experience in digital transformation and startup consulting.

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